Get 2 School. You Can Make It!
In 2015, the Cleveland Metropolitan School District launched a communitywide campaign to change attitudes about attendance.
The schools were improving under The Cleveland Plan, a customized blueprint for education reform in the city, but the District, like others across the country, suffered from chronic absenteeism.
Families had to do their parts, CEO Eric Gordon said. Students can’t learn if they are not in class.
District data supported the case: Students who missed more than 10 days in a year – just one day per month – scored an average of 12 points lower on state reading tests and 15 points lower on math tests. They were 9 percent less likely to meet Ohio’s Third Grade Reading Guarantee and earn promotion to fourth grade. High school students were 34 percent less likely to graduate.
The “Get 2 School. You Can Make It!” campaign drove home the message with billboards and yard signs. Community partners, led by the Cleveland Browns Foundation, showed their support.
CMSD NEWS BUREAU 8/5/2019 - The Cleveland Browns Foundation has launched a statewide attendance initiative that was inspired by CMSD’s Get 2 School, You Can Make It! campaign.
CMSD NEWS BUREAU 5/16/2019 - Shoes and Clothes for Kids will provide clothing and supplies to entire classrooms in five K-8 schools in an attempt to improve attendance and reading scores.
CMSD NEWS BUREAU 4/22/2019 - The Cleveland Browns took a time out from preparing for Sundays this fall and served up sundaes to the third-graders at Paul L. Dunbar PreK-8 School.
Equivalent to more than 500 additional students on track!