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Browns join attendance campaign

 get to school CMSD NEWS BUREAU

The Cleveland Browns Foundation is teaming up with Cleveland Metropolitan School District in a push to raise student attendance rates.
The Browns will help develop strategy for the “Get to School. You Can Make It!” campaign that was unveiled July 22. The foundation also will donate tickets to Browns games and other incentive prizes, coordinate player involvement in motivational messages and school visits and take other steps to encourage attendance.


CMSD and the United Way of Greater Cleveland will receive portions of proceeds from 50/50 raffles that the foundation conducts at the Browns' home games, starting with tonight's preseason game against Washington. CMSD's share will help pay for attendance campaign marketing materials. The raffles raised more than $175,000 for the foundation and local charities last year. 


“We are proud to partner with the Cleveland Metropolitan School District for the Get to School campaign as we help prepare our youth and city for success through education,” said Browns owner and Cleveland Browns Foundation President Dee Haslam. “Students who are in school regularly are more likely to develop academic and life skills, and it is our entire community’s responsibility to encourage positive attendance so that every child has that opportunity.” 
The Cleveland Browns Foundation is a “strong and visible partner,” CMSD Chief Executive Officer Eric Gordon said.

“Our kids look up to the Browns, wear their team colors and follow their season,” he said. “We see in the team and players the kind of dedication and hard work it takes to play in the NFL. These players have to show up every day, just like our kids need to show up every day, to succeed.”

CMSD has joined school districts across the country in fighting chronic absenteeism, defined as missing 10 or more days of school in a year.

Chronic absenteeism runs high in schools across the District. Data shows that CMSD students who miss 10 days are 9 percent less likely to meet Ohio’s Third Grade Reading Guarantee and 34 percent less likely to graduate. They score an average of 12 points lower on state reading tests and 15 points on math tests.
Other partners in the campaign include the Cleveland Public Library, City of Cleveland, Greater Cleveland Regional Transit Authority, United Way, Cleveland Transformation Alliance, Radio One, Clear Channel Outdoor, Neighborhood Progress Inc., Greater Cleveland Congregations and Cleveland NAACP.
The campaign is advertising on radio and 10 billboards across the city. Volunteers have worked at community events, asking the public to sign pledges agreeing to take actions that support the cause.
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