Commuter ads praise attendance gains
Starting Feb. 1, when buses pass one of 10 select schools, a recording of Browns players Cameron Erving or Xavier Cooper will announce the school by name.
The “Get 2 School. You Can Make It!” campaign reduced chronic absenteeism by 6.3 percent last school year and improved attendance to more than 91 percent. The Browns Foundation is the campaign’s signature partner and financial supporter.
When the first semester ended, 10 CMSD schools had seen increases of 4 percent to 16 percent in the number of students whose attendance was “on track” when compared with the average of the previous three years.
The District considers students to be on track if they are on pace to miss fewer than 10 days during the school year. That is a tougher standard than the one observed by the state, which defines chronic absenteeism as missing 18 or more days.
Some of the strategies employed by those schools included:
- Bolton – Students with good attendance earned monthly dress-down days and pizza parties, as well as awards, quarterly field trips and Bolton Bee Bucks to spend at a school store.
- Charles A. Mooney – An attendance liaison called and sent letters to parents of students who missed school. Mooney also provided incentives such as a movie day, pizza, dress-down days and a bike raffle.
- Iowa-Maple – Students with perfect attendance for the week got to participate in time set aside on a “Fun Day” for board games, basketball and other activities.
- John Adams High School -- The ninth-grade academy made weekly calls to students who were tardy or absent. To build relationships with students, the school also considered alternatives to suspension.
- Nathan Hale – The school gave a morning salute to classes with improved or 93 percent attendance and offered students monthly or quarterly incentives such as dances, skating trips and other parties.