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Pass the Love meals campaign to debut in Cleveland

Pass the Love meals campaign to debut in Cleveland


Written by the CMSD NEWS BUREAU

Cleveland is one of two starting points for a nationwide campaign that will provide families in need with kits for making affordable, nutritious meals. 

The Partnership for a Healthier America will kick off the Pass the Love with Waffles + Mochi campaign next month in Cleveland and Atlanta with PHA Honorary Chair Michelle Obama and Higher Ground Productions. (Video: Michelle Obama announces the selection.) The campaign’s ultimate goal is to highlight the need for equitable access to healthy food.

Pass the Love will include distribution of meal kits with recipes and ingredients inspired by the new Netflix series, Waffles + Mochi, which the former first lady stars in and serves as executive producer. The series follows two puppets as they explore the world, learning about food culture and cooking with healthy ingredients.

Families in at least five cities will receive produce and other ingredients for 1 million meals, including nearly 400,000 in Cleveland and Atlanta combined.

The distribution will occur in June at nine CMSD sites, said Chris Burkhardt, District executive director of school nutrition. Registration information and other details will be announced later.

Appearing today on “CBS This Morning,” Mrs. Obama said the campaign considered cities with high need, including many urban areas where families have struggled during the COVID-19 pandemic.

“We could have gone to any city, but Cleveland and Atlanta were sort of prime for this partnership,” she told host Gayle King.

CMSD Chief Executive Officer Eric Gordon will join the former first lady and other guests at 1 p.m. Wednesday for a virtual Partnership for a Healthier America Summit. (Register for the free summit here.) The summit will focus on the Pass the Love campaign and ways to create equitable access to good food.

"Cleveland has historically ranked at or near the top nationally in child poverty, so our schools understand well the need to ensure our students have access to affordable, healthy food," CEO Gordon said. "We are grateful for the opportunity to participate in a comprehensive program devoted to that purpose."