The CMSD COMMUNICATIONS Office is the hub of all internal and external communications in the Cleveland Metropolitan School District, where timely and effective communications and community engagement is a team effort.
Members of the CMSD Communications Team work cooperatively with all departments to keep students, parents, staff, citizens and news media informed of activities, events, strategic initiatives, opportunities for partnership and engagement and progress in our schools.Our News & Information Team works in concert with our Marketing & Advertising Team to provide district-wide support for schools and departments messaging through print, web, traditional and social media, writing, photography, direct mail and digital video communications.
CMSD Communications Team
Deputy Chief Communications Officer
CMSD News Bureau
Thomas Ott, Director, CMSD News Bureau
Tom manages the CMSD News Bureau, which is responsible for coverage of District news for the website, newsletters, community publications and CMSD-TV. Tom assists the District Communications Officer in management of staff, strategic planning and media relations.
Email | Office: 216.838.0041 | District Cell: 216.543.8920
Benn Draher, CMSD-TV Station Manager
Benn serves the District as Producer and Station Manager of CMSD-TV, managing studio production and weekly programming of CMSD news and information. He provides direction and focus for weekly news casts and television programs to ensure timely and accurate dissemination of news and information about CMSD goals, initiatives and progress.
Email | Office: 216.838.0093 | District Cell: 216.543.9346
Darrielle Snipes, Multi-Media Journalist
Darrielle serves the CMSD News Bureau as field reporter and anchor for CMSD-TV. She covers CMSD news and activities for broadcast on both cable and web outlets and supports departments and schools with video messaging for CMSD-TV broadcasts.
Email | Office: 216.838.0094 | District Cell: 216.571.0244
Marketing & Advertising
Bernadette Repko, Director, Marketing & Advertising
Berni directs the publications staff in writing, designing and producing print communications via newsletters, print materials, direct mail and school-community publications.
Email | Office:216.838.0084 | District Cell: 216.541.9057
M. Lynn Schroeder, Graphic Designer
Lynn is responsible for graphic design and layout of internal and external CMSD print and web publications and provides conceptual support and expertise for CMSD branding and visual marketing.
Email | Office: 216.838.0081 | District Cell: 216.205.7364
Website & Digital Media
Michael Goodill, Webmaster
Responsible for developing and implementing District policies on digital communications and managing a full range of digital communication activities as District Webmaster and digital marketing strategist. Serves as Lead Trainer for assisting department and school-based directors and channel editors in keeping web pages current and informative.
Email | Office: 216.838.0095 | District Cell: 216.534.4950
Alumni & Community Relations
The office of Alumni & Community Relations supports school-based alumni programs throughout the city.
Eileen Simmons, Executive Assistant
Provides clerical support for the CMSD Communications Office.
Email | Office: 216.838.0092 | District Cell: 216.246.5203
Alisa Warshay, Spanish Translator & Interpreter
Translates written content from English to Spanish and provides interpreting services when needed, upon request.
Email | Office: 216.838.0088
John Basalla, AV/Archivist
Provides District Wide IVR/School Messenger recording and services, including training and help with producing and recording messages. Serves the district as Archivist, responsible for historical archive acquisition, recovery and preservation of A/V and other materials of historic value to the CMSD. Helps with the set-up, testing and operation of equipment for Board of Education meetings and other District events.
Email | District Cell: 216.701.4529
News Media Requests: Contact Roseann Canfora, Chief Communications Officer.To request use of District logo or letterhead contact Roseann Canfora, Chief Communications Officer.
CMSD Marketing Videos
- Print Communications Request Form
- IVR Request Form (doc)
- Media Consent Form (pdf)
- Photo and Video Request Form (doc)
- Website Posting/Training Form (pdf)