• CMSD Communications

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    The New RUles of Marketing and PR

    The CMSD COMMUNICATIONS Office is the hub of all internal and external communications in the Cleveland Metropolitan School District, where timely and effective communications and community engagement is a team effort.

    Members of the CMSD Communications Team work cooperatively with all departments to keep students, parents, staff, citizens and news media informed of activities, events, strategic initiatives, opportunities for partnership and engagement and progress in our schools.

    Our News & Information Team works in concert with our Marketing & Advertising Team to provide district-wide support for schools and departments messaging through print, web, traditional and social media, writing, photography, direct mail and digital video communications.

    CMSD Communications Team

    Deputy Chief Communications Officer

    Dr. Roseann Canfora

    Dr. Roseann Canfora

    Roseann provides leadership, direction and strategic planning for the CMSD Communications Team and serves the Office of the CEO as communications and media strategist and as official spokesperson for CMSD.

    Email | Bio
    Office: 216.838.0086  |  District Cell: 216.647.6072

    CMSD News Bureau

    Thomas Ott, Director, CMSD News Bureau
    Tom manages the CMSD News Bureau, which is responsible for coverage of District news for the website, newsletters, community publications and CMSD-TV. Tom assists the District Communications Officer in management of staff, strategic planning and media relations.
    Email | Office: 216.838.0041  |  District Cell: 216.543.8920 



    Benn Draher, CMSD-TV Station Manager
    Benn serves the District as Producer and Station Manager of CMSD-TV, managing studio production and weekly programming of CMSD news and information. He provides direction and focus for weekly news casts and television programs to ensure timely and accurate dissemination of news and information about CMSD goals, initiatives and progress. 
    Email | Office: 216.838.0093  |  District Cell: 216.543.9346

    Darrielle Snipes, Multi-Media Journalist
    Darrielle serves the CMSD News Bureau as field reporter and anchor for CMSD-TV. She covers CMSD news and activities for broadcast on both cable and web outlets and supports departments and schools with video messaging for CMSD-TV broadcasts.
    Email |  Office: 216.838.0094  |  District Cell: 216.571.0244


    Marketing & Advertising

    Bernadette Repko, Director, Marketing & Advertising
    Berni directs the publications staff in writing, designing and producing print communications via newsletters, print materials, direct mail and school-community publications.
    Email | Office:216.838.0084  |  District Cell: 216.541.9057

    M. Lynn Schroeder, Graphic Designer
    Lynn is responsible for graphic design and layout of internal and external CMSD print and web publications and provides conceptual support and expertise for CMSD branding and visual marketing.
    Email | Office: 216.838.0081  |  District Cell: 216.205.7364


    Website & Digital Media

    Michael Goodill, Webmaster
    Responsible for developing and implementing District policies on digital communications and managing a full range of digital communication activities as District Webmaster and digital marketing strategist. Serves as Lead Trainer for assisting department and school-based directors and channel editors in keeping web pages current and informative.
    Email | Office: 216.838.0095  |  District Cell: 216.534.4950


    Alumni & Community Relations

    The office of Alumni & Community Relations supports school-based alumni programs throughout the city.


    Communications Support

    Eileen Simmons, Executive Assistant
    Provides clerical support for the CMSD Communications Office.
    Email | Office: 216.838.0092  |  District Cell: 216.246.5203

    Alisa Warshay, Spanish Translator & Interpreter
    Translates written content from English to Spanish and provides interpreting services when needed, upon request.
    Email  |  Office:  216.838.0088

    John Basalla, AV/Archivist
    Provides District Wide IVR/School Messenger recording and services, including training and help with producing and recording messages. Serves the district as Archivist, responsible for historical archive acquisition, recovery and preservation of A/V and other materials of historic value to the CMSD. Helps with the set-up, testing and operation of equipment for Board of Education meetings and other District events.
    Email | District Cell: 216.701.4529


    News Media Requests:  Contact Roseann Canfora, Chief Communications Officer.
    To request use of District logo or letterhead contact Roseann Canfora, Chief Communications Officer.

    CMSD Marketing Videos

    I am CMSD

    What We Believe

    Our VIbrant Schools


    Internal Forms